Legal · Toronto & the GTA
Privacy policy
Plain language, no fine-print games. This page explains what Roofprint collects, why we collect it, how long we keep it, how we protect it, and the rights you have under Canada’s privacy law.
Last updated: sample draft · effective date set before launch.
A note while we get set up. This is a sample, plain-language draft meant to be clear and accurate to how we work — it is informational, not legal advice. A privacy lawyer reviews and finalizes this policy before Roofprint launches and starts collecting real information.
Who this policy is for
Roofprint is a residential roofing company serving homeowners in Ontario, focused on the Greater Toronto Area. This policy follows Canada’s federal privacy law for businesses — the Personal Information Protection and Electronic Documents Act (PIPEDA) — and Ontario practice. It covers the information you give us through this website, our address-first roof tool, photo uploads, and any roofing work we do for you.
We follow the same idea you see across the rest of our site: show the real thing, label it honestly, and never hide the cost — including the cost in privacy terms. We only ask for what we genuinely need to plan and build your roof.
What we collect and why
We collect only what we need to give you a useful number and do the work. Here is each item and the single reason we ask for it.
| What we collect | Why we collect it |
|---|---|
| Your property address | To pull public property and roof-size data and produce your instant planning range. Without it, the tool can’t give you a number. |
| Your contact details (name, email, optional phone) | To save your roof plan, send the estimator-reviewed price, and confirm an assessment time. Phone is always optional, with the reason shown next to the field. |
| Roof photos and notes you upload | To verify the exact scope of work before you sign — for example, to check the deck condition, flashing, or a leak you describe. |
| Basic device and usage data | To keep the site secure and working. Non-essential analytics run only after you accept them in the cookie banner. |
The figure the tool returns is a planning range, not a quote or estimate — a real, property-specific range with its assumptions shown. Your verified price is confirmed only after a photo-backed assessment. We do not need your information to show you that range work; the address is enough.
Consent — and how you give it
We ask for your consent at the point we collect your information, in plain words, before you hand anything over. When you type your address into the tool, you are asking us to produce a planning range. When you save a plan or upload photos, the page tells you what we will do with that information first.
Marketing email is separate and never assumed. Any consent to receive marketing is a distinct, unchecked option — we never pre-tick it, and you can withdraw it at any time without losing access to your roof plan or project file. You can withdraw consent for other optional uses too; we will explain anything that depends on it before you decide.
How we use your information
We use your information only to:
- Produce your address-based planning range and save your roof plan.
- Verify the exact scope of your roof before you sign, using your photos and notes.
- Schedule and carry out an assessment or the roofing work you request.
- Provide warranty service and keep your permanent project file.
- Reply to your questions and, only if you opt in, send marketing.
- Keep the website secure and meet our legal and accounting obligations.
We do not use your roof photos or address for any purpose beyond planning and delivering your roof, unless you give us separate, specific permission — for example, if you agree to let us feature your completed project.
We do not sell your information
Roofprint does not sell, rent, or trade your personal information. We do not pass your details to lead-buyers or third-party salespeople. We share information only with the service providers that help us run the business — for example, secure hosting, file storage, payment processing, and email — and only the minimum they need to do their job for us. They are bound by contract to protect your information and use it only on our instructions.
How long we keep it
We keep information only as long as we have a real reason to.
- If you only requested a planning range and never proceed, we delete or de-identify what you entered after about 24 months.
- If you become a customer, we keep your project file — including the before, open-roof, and final photos — for the life of your roof and warranty, so it is there for service and for the next homeowner.
- Records the law requires us to keep — such as contracts and tax and accounting records — are held for the period set by Canadian and Ontario law, then securely disposed of.
How we protect it
We use safeguards matched to how sensitive the information is:
- Encryption of data in transit (HTTPS) and at rest with our storage providers.
- Photo and file uploads are scanned for malware before they are accepted.
- Access is limited to the people who need it, protected by individual accounts.
- Reputable, security-reviewed service providers for hosting and storage.
No system is ever perfectly secure, and we will not pretend otherwise. What we promise is to take reasonable, current measures to protect your information and to keep improving them.
If something goes wrong (breach handling)
If a security breach creates a real risk of significant harm to you, PIPEDA requires us to act — and we will. We will notify you as soon as feasible, report the breach to the Office of the Privacy Commissioner of Canada, tell you plainly what happened and what information was involved, explain the steps we are taking, and advise what you can do to protect yourself. We keep a record of breaches as the law requires.
Your rights
Under PIPEDA you can:
- Ask what personal information we hold about you and why.
- Ask us to correct anything that is wrong or out of date.
- Ask us to delete information we are not legally required to keep.
- Withdraw consent for optional uses, including marketing, at any time.
- Raise a concern with us, and — if you are not satisfied — with the Office of the Privacy Commissioner of Canada.
We will respond to a request normally within 30 days. There is no charge for a reasonable request.
Cookies and analytics
Essential cookies keep the site working and secure. Non-essential analytics run only after you choose to accept them in our cookie banner, where “Accept all” and “Reject all” are shown with equal prominence. You can change your choice at any time. See our Terms and Accessibility statement for related details.
Common questions
Do you sell my information?
No. Roofprint does not sell, rent, or trade your personal information to anyone. We use it only to give you a planning range, confirm your roof’s scope, and deliver the work you ask for.
Do I have to give you my phone number?
No. Your phone number is always optional. We only ask for it so we can confirm an assessment time, and we say so right next to the field. You can use email instead.
How long do you keep my roof photos and plan?
If you become a customer, we keep your project file — including photos and your plan — for the life of your roof and warranty, so it’s available for service or the next owner. If you only requested a planning range and never proceed, we delete or de-identify the information after about 24 months, unless the law requires us to keep it longer.
Can I ask to see or delete my information?
Yes. Under PIPEDA you can ask what we hold about you, ask us to correct it, and ask us to delete it where we are not required by law to keep it. Email us and we will respond, normally within 30 days.
Where is my information stored?
Roofprint serves homeowners in Ontario and the Greater Toronto Area. Your information is held with reputable service providers used to run the site and store files securely. If any provider stores data outside Canada, it stays protected by this policy and by contracts that require comparable safeguards.
How to contact us
For any privacy question or request, contact our privacy contact:
- Email: hello@roofprint.ca
- Phone: (437) 000-0000 (sample — verified before launch)
If we ever update this policy, we will change the “last updated” date above and, for meaningful changes, tell you directly where we can.